Why is utilizing outdoor advertising as a major part of your marketing campaign so important? Listed below are a few of the many reasons.
Outdoor advertising allows you to target a specific audience. Customized placement of your advertisement allows you to market to a particular city, interstate, or even interchange of your choosing.
Outdoor advertising is on 24 hours a day, seven days a week. It can’t be avoided with an ad-blocker or by changing the channel. Many people travel the same route every day, and that repeated exposure helps your message stick.
According to Peter J Soloman Company, billboards have an average CPM or cost per thousand views of $5.21. That makes outdoor advertising substantially cheaper than television, radio, magazines or newspapers.